Marketing Systems Analysis

Ernie Schell is Director of Marketing Systems Analysis, providing the following services for multi-channel merchants:

Managing the Acquisition of Third-Party Systems

Our primary service is to help multi-channel merchants make an optimum selection of systems for:

  • Order entry (web, phone, mail)
  • Customer service, order processing
  • Inventory management
  • Fulfillment (pick/pack/ship/returns)
  • Customer Database management
  • Response Analysis

Our role in the systems acquisition process is to:

  • Develop functional specifications
  • Prepare a Request for Proposal
  • Select vendor candidates
  • Review proposals
  • Negotiate contracts
  • Manage system implementations

Resolving Vendor-User Conflicts

The relationship you create with your systems vendors is critical to the long-range viability of the company. Don’t let these become derailed by misunderstandings, lack of focus, or change of management on the user or vendor side. As a knowledgeable third-party, MSA can work with you to get things back on track.


Ernie Schell has served over 250 clients in the U.S., the U.K. and Australia. Please contact us for a select list of these clients or to answer any questions you might have.

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Phone: 267-987-7638

108 N. Washington Avenue, Ventnor City, NJ  08406

See our related blog: Direct Commerce Systems and Services

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